In deciding what kind of pizza to order for a birthday party,
you may ask your friends what kind of toppings they prefer. This is a survey of
your friends, and the topic that you are interested in is the preferred pizza
toppings. This example shows two key ingredients of a survey: what you are
interested in finding out and who should you ask.
- First you must decide what you are interested in.
- Next, what questions should you ask to investigate your
- Then, you must decide who to interview (i.e., what type of people).
- Finally, you must decide who to give the interviews (i.e., which people exactly).
Examples of Surveys:
- political poll
- marketing surveys
- TV ratings
- mall surveys